History and Tradition

Tradition turned history

For more than a century, our specialty has been quality cold meats and pork products. Today, “tradition continues to be our seal of quality.”

In 1910, our family business, Tradición S.L., got its start in La Bañeza. At that time, our aim was to provide quality raw materials, adding the slaughterhouse and the cutting room to our production process at later dates.

Between Paramo and the Sierra del Teleno Mountain Range, in the “Tierra de la Bañeza” Region of the south of León, we have unbeatable climate conditions for natural drying. Our modern facilities and advanced technology allow our products to maintain their unmatched difference over the rest.

More than a century moving forward

1910

Miguel Rodríguez Sánchez and his family began to produce and sell traditional meat products from the La Bañeza area.

1920

The first shop was opened, where cured products were sold. The shop was opened in 1920 in the town of León.

1935

The company began to expand and become more well known, opening a second point of sale at Requejo de la Vega (León). The location was run under their own brand.

1947

The family bought a building in La Bañeza, and Ultramarinos Rodríguez Grocery came into being. Trust in the brand’s hams and cold meats grew, resulting in a specialized food establishment being opened. Currently, that establishment is known as Merca Rodríguez (La Bañeza).

1950

The construction of a slaughterhouse at Requejo de la Vega got underway.

1960

The third generation of the founder’s family were managing the business at this time, and they decided to channel sales through grocery and traditional shops. They took sales and distribution through a network of supermarkets and specialized points of sale on a national scale.

1982

The company went to Soto de la Vega. The brand’s degree of competitiveness in terms of production —achieved over the last few years— allowed for more investments to be made; thus, Rodríguez put an industrial complex with around 60,000 m² of space in the region (Soto de la Vega).

1998

The founder’s great-grandsons took control of running the company. The new management broadened Rodriguez’s sales policies and, for the first time, the company undertook exports.

2016

A fire destroyed part of the facilities. The company —always true to its family tradition and commitment to the area— faced reconstruction and extended one of its production areas in the same plant, doing so under the guidance of innovation and development.

2017

The new facilities became a reality – an example of modernity and projection to the future with a certain respect for tradition and the hard work of our ancestors.

Today, Rodríguez is present in our society, in our country, and on five continents and our brand is synonymous with quality and tradition.

Commitment

“There is a difference between interest and commitment. When you’re interested in something, you only do it when it’s convenient. When you’re committed to something, you accept no excuses; only results.” Kenneth Blanchard